Concorde - Kuwait City, Kuwait

Serb Fashion began operation in a small menswear store in Salmiya, Kuwait in 1985. From that time onwards, the company's vision was to become the leading menswear provider in the country offering top service, advice, craftsmanship, and individualization in clothing and accessories for men. More than 40 European luxury and premium menswear brands passed through Serb Fashion's doors at one time or another. Today, the company has positioned itself to focus and expand its portfolio of brands focusing on the premium menswear sector.

Serb Fashion currently operates franchise stores for Hugo Boss as well as multi brand stores under the name of Concorde carrying a variety of premium menswear brands. The company also develops its own private label brand using its long experience and know how  

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accumulated throughout the years. With decades long experience in service and product, Serb Fashion strives to make men feel good in their personal and professional lives.